Trade Marks Honey & Blanckenberg
A “trade mark” is a sign used in relation to goods and services by a person or company for the purpose of indicating a connection between them and their goods or services, and distinguishing them from similar goods or services of others. This includes a word, brand, device, emblem, label, logo, packaging, slogan, symbol or any combination thereof.
Trade marks are valuable business assets which if properly cultivated can provide a business with a competitive edge and can be licensed or sold. A look at the value of some of the world’s famous trade marks shows that trade marks can be worth a great deal. It is therefore important for a business to protect its trade marks through registration. Registration of one’s trade mark provides the owner with a statutory right to protection of the trade mark throughout the country or region. In the event of use of an identical or similar mark by a competitor, the owner of a registered trade mark can protect the mark through the statutory infringement action, which is easier than relying on the common law action of passing off.
The Trade Marks practice provides advisory and registration services to local and international clients related to trade mark protection and enforcement in Zimbabwe, the African Regional Intellectual Property Organisation (ARIPO) and the World Intellectual Property Organisation (WIPO).
The Trade Marks section provides the following services: trade mark searches, filing and prosecution; oppositions; renewals; recordal of changes; recordal of transfer of rights including licenses, mergers and assignments; enforcement and anti-counterfeiting litigation.
Key Contacts
Recent News
Zimbabwe Intellectual Property Tribunal hands down first judgement
On 14 February 2018, the Intellectual Property Tribunal (IPT) convened and heard its first matter following its establishment in 2010. [...]
World Intellectual Property (IP) Day
World Intellectual Property (IP) Day is celebrated on 26 April each year. It was established by the World Intellectual Property [...]
We periodically send out updates on the law, articles of note and relevant news.
Trade Marks News Honey & Blanckenberg
World Intellectual Property Day 2018
World Intellectual Property Day is celebrated annually on the 26th of April since 2000 when [...]
Zimbabwe Intellectual Property Office
The Zimbabwe Intellectual Property Office (ZIPO) is a section of the Department of Deeds and [...]
African Regional Intellectual Property Organization
The African Regional Intellectual Property Organization (ARIPO) is an intergovernmental organisation which was created by [...]
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